![]() ![]() Uncertainty, though, is also a more objective characteristic of an environment. Part of uncertainty is perceived and associated with people’s inability to understand what is going on. Uncertainty - Uncertainty refers to the extent to which we can confidently predict the future. The more volatile the world is, the more and faster things change. It is associated with fluctuations in demand, turbulence and short time to markets and it is well-documented in the literature on industry dynamism. Volatility - Volatility refers to the speed of change in an industry, market or the world in general. Let me start with briefly defining the four elements: ![]() ![]() Therefore, in this article and the next ones, I want to dive a bit deeper and clarify what VUCA means, whether the world is indeed increasingly VUCA and what the implications for business are.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |